Choosing Color By Name – A Good Decision or Not?

Choosing Color By Name – A Good Decision or Not?

I have just come back from a meeting to choose some colors for an office fitout, and I am amazed. I must say after all the years of choosing colors for interiors, I have just been introduced to a new method.

This method has no particular theory behind it except that they liked the names of the colors and they looked good side by side.

In New Zealand we have a paint company called Dulux, they have created a color palette where the colors are named after places in New Zealand.

My clients chose their colors based on New Zealand locations! Yes, I am amazed, and I must admit it was quite refreshing for a change to have all the color theory that I have ignored and this new way of choosing colors revealed.

Obviously I did have some input into guiding them to their color combinations, but if it didn’t have the right name they weren’t interested.

So who needs an interior designer when we can choose the color scheme by the paint color name?

Everyone does because we still have to put all the colors together into a schedule and specify the types of paints to be used and where they need to go but today has reminded me of an important aspect of working with clients, they want to have input and if they can “feel” that they have done it themselves then they are so much more proud of their interior than if they have just been told what colors they are going to get.

So don’t forget the client, be open to new ways of choosing colors, and for a refresher on your color theory visit

Have fun using colors for your interiors.

Color Consultant course

2 thoughts on “Choosing Color By Name – A Good Decision or Not?”

  1. "colors based on New Zealand locations" interesting concept.
    So your client would just look at a name they fancy, pick that…
    then you'll give further insight. Just wondering: do most clients
    tend to pick the same colors because the names sound fancy?
    frosted window film

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